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Lois Kelly on Conversational Marketing

Lois Kelly is the author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing". She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients

Lynda McDermott on Leading World Class Teams

In her book World Class Teams , Lynda McDermott provides a hands-on guide on how to develop, launch, lead, and evaluate world class teams. With her coauthors William Waite and Nolan Brawley, McDermott draws heavily from their experience with such international firms as Pfizer, Colgate, AT&T

Lynn Taylor on How to Tame an Office Tyrant

Most people simply endure the tirades, mood swings, and incessant questions from their tyrannical bosses. But a new book by Lynn Taylor, Tame Your Terrible Office Tyrant, addresses the situation and shows the readers how to build positive relationships with even the most out-of-control boss and stil

Lynne Waymon on Making the Most of Your Network

Lynne Waymon leads Contacts Count, a consulting and training firm for business and career networking. Her new book, Make Your Contacts Count (AMACOM), is a practical, step-by-step guide for creating, cultivating and capitalizing on networking opportunities and relationships.

Maciej Kranz on the Internet of Things

Maybe you’ve heard of the Internet of Things but don’t understand it’s potential to change business-life as we know it. Cisco Systems VP of Corporate Strategic Innovations Group, Maciej Kranz’s new book provides the baseline awareness and contextual framework for building that understanding. He spen

Malcolm Frank on Code Halos

If companies wish to survive in today’s ever-expanding digital age, they need to recognize their customers’ code halo—a consumer’s virtual self—and implement the business model that supports it. This is why companies like Netflix are still standing while others like Blockbuster are not. Listen as Ma

Marc Cugnon and Alaina Love on Finding Your Passion at Work

Smart managers know how to engage their employees. The best way to do that is to engage their passions and access what they care about so employees will care about their work and learn to enjoy it. Marc Cugnon and Alaina Love have devised a system to determine what drives employees’ passions

Marcus Buckingham on Harnessing Your Key Strengths

Marcus Buckingham , author of the new book, Stand Out: The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution , believes managers need a cheat sheet to help them identify their key strengths. Using this innovative self-assessment, find out whether your most defining

Marilyn Carlson Nelson on How We Lead Matters

As a daughter, wife, mother, and grandmother, Marilyn has always put people first. This multi-faceted woman also happens to be one of the most successful CEOs in the world. In this conversation, she shares her thoughts on the role of women in leadership and the importance of believing in yourself.

Mark Goulston on Just Listen

Mark Goulston, author of the new book Just Listen, published by AMACOM, joins us on Edgewise with some scripts and keywords to use to smooth out even the toughest conversations.