Charles Jacobs on Why Feedback Doesn’t Work

Published: Jan 24, 2019

Business people are taught to make decisions with facts and logic, and to avoid emotional bias. But according to the latest research, we almost never decide rationally, despite thinking that we do. Our experiences carry an emotional charge encoded in the synapses of our neurons. And when we try to deny what our emotions tell us, we lose what we’ve learned from the past. That’s just one of many recent discoveries that help explain why management is so challenging.

As author Charles Jacobs explains in new book, Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons From The Latest Brain Science, much of the conventional wisdom taught to managers is not only inadequate; it produces the opposite of what was intended. The better path is frequently counterintuitive.

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