Understanding the Characteristics and Motivations of Generation Z

AMA Quarterly spoke with Angie Read, co-author with Jeff Fromm of Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (AMACOM, 2018).

Key to M&A Success: Aligning Organizational Capabilities to Drive Strategy

If you’ve ever worked in a company that was acquired, but several years later it still felt like the two companies were separate, you know that merging businesses financially doesn’t necessarily result in a full integration of the organizations.

Love Contracts: Protecting Against Workplace Romance Gone Bad

They arrive at work separately. They never touch each other in your presence.

Connecting Strategic Thinking to Results: Why Leaders Must See the Practical Side of Ideas

One of the most important characteristics of a leader is the ability to think strategically. Leaders must be adept at recognizing themes, trends, and data applications and envisioning big ideas.

A Commanding Presence: How Women Leaders Can Improve Their Image

How New Leaders Use Pods to Promote Autonomy and Collaboration

Millennials might have leadership titles in the workplace, but these managers are facing challenges, especially when it comes to leading Baby Boomers and Gen Xers.

Framing Your Messages for Improved Business Communication

A frame is a lens through which people interpret the information they receive. As it relates to improving business communication, framing a message is about positioning it so that both the intention and the content are interpreted as they were meant.

Developing a Leadership Mindset Across the Organization - AMA

Organizations have many sound business reasons to develop the leadership potential of all employees. Having a strong, responsible, and empowered staff can lead to improved performance and business results.

Why Your Corporate Strategy Should Be Dynamic

Whether you’re a startup producing the latest innovations or an established organization, your corporate strategic planning process must deliver a dynamic strategy to build agility organization-wide.

The Sphere of Influence Model in Business Persuasion - AMA

We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the resources you need and prompt vital contacts to return your phone calls. But what exactly is persuasion?